Pre-Launch · Early Access Open

Black people
power this city.
It's time to prove it.

Every time a Black resident buys groceries, pays rent, or fills up their tank — that money powers city services, creates jobs, and keeps local businesses alive. Urbnomics measures exactly how much, so communities can finally walk into any room and show receipts.

$1.8T

What Black Americans spend every year — almost none of it tracked at the local level where it matters

Selig Center for Economic Growth
~0

Cities that can show, with real data, exactly how much their budget depends on Black residents

Urbnomics Research
$0.02

How long a dollar stays in the Black community before leaving — vs. 6+ hours in other communities

Nielsen / Magpie Analytics
Platform Architecture

You connect your bank.
That's it.

Everything else happens automatically. No surveys, no manual tracking, no extra steps — just continuous, passive data that builds the community's economic case in real time.

STEP 01
🔗

Connect Your Bank

Using the same secure technology that powers apps like Cash App and Credit Karma, you link your account. Read-only. We can never move your money.

Read-Only · Zero Credential Storage
STEP 02
⚙️

We Identify Where You Spent

Our system figures out what kind of business each transaction went to — and whether it's Black-owned, local, or a national chain.

ML Classification · NAICS Taxonomy
STEP 03
📍

We Map It to Your City

We pinpoint exactly which city, neighborhood, or tax district benefits from each dollar — so we can tell the mayor's office how much your community is responsible for.

GIS Mapping · Municipal Verification
STEP 04

Your Data Becomes Power

All personal info is stripped away. What remains is a community-wide economic picture that leaders can put in front of any institution and demand real action.

K-Anonymized · Policy-Grade Output
Live Data Preview

What the data looks like
when your city is on the map.

This is a preview of the kind of economic intelligence Urbnomics will generate. Baltimore is our launch city — explore what's possible.

App Preview · Design Only
9:41●●● ▮▮▮
Urbnomics
$4.2M
BALTIMORE COMMUNITY · THIS MONTH
WHERE IT GOES
Sales Tax$1.4M
Property Tax$980K
Utility Fees$760K
Muni Fees$620K
31%
City Budget
2,840
Jobs Sustained
$2.1B
NATIONAL NETWORK · LAST 30 DAYS
TOP CITIES
New York, NY$487M
Atlanta, GA$394M
Chicago, IL$321M
Baltimore, MD ← you$4.2M
Houston, TX$218M
Detroit, MI$97M
Local
National
Me
Baltimore, MD
📍 Launch City
Where Black Dollars Go in Baltimore
Sales Tax Revenue$1.4M
Property Tax$980K
Utility Fees$760K
Municipal Service Fees$620K
Transit Revenue$440K
0%
OF BUDGET
of Baltimore's operating budget sustained by Black residents
Total Contribution
$4.2M
Monthly economic impact from Urbnomics users in Baltimore
Jobs Sustained
2,840
Local full-time jobs that exist because of community spending
Black-Owned Spend
$890K
Dollars circulating within Black-owned businesses this month
Black Dollar Velocity Index — Baltimore vs. National Average
How long a dollar circulates within the community before leaving. Higher = more wealth stays local.
Baltimore
National Avg
Target (6 hrs)
Current Velocity
2.1 hrs
Average time a Black dollar stays local before leaving Baltimore
National Average
1.8 hrs
Baseline across all Urbnomics cities — Baltimore is above average
Opportunity Gap
3.9 hrs
Additional circulation possible if more spending shifts to Black-owned businesses
Urbnomics National Network — Monthly Spend by City
What collective economic power looks like when communities across the country are on the map.
Network Total
$2.1B
Total tracked spending across all Urbnomics cities this month
Cities Active
38
Cities with enough users to generate defensible economic reports
Baltimore Rank
#4
Baltimore's position in the national network by spend volume
Community power
"Stop asking for a seat at the table.
Show them you're paying for the table."
Real-World Impact

What your community
can do with this data.

Data doesn't just inform decisions — it forces them. Here's what becomes possible when your community has the receipts.

USE CASE 01

Make the City Listen

When city hall decides who gets new development, tax breaks, or public investment — you walk in with hard numbers showing exactly how much your community funds the city's budget. It's hard to say no when the data is on the table.

USE CASE 02

Hold Banks Accountable

Banks are legally required to reinvest in the communities they take deposits from. Urbnomics shows exactly how much Black residents deposit and spend in a zip code — versus how much the bank actually lends back. That gap is leverage.

USE CASE 03

Keep More Money Local

When Black dollars circulate within Black-owned businesses, they multiply — creating more jobs, more wealth, more power. Urbnomics shows exactly where money is leaving and gives businesses a roadmap to capture more of it.

Your Privacy

We will never
sell your data. Period.

Trust has to be earned — especially when it comes to financial data in Black communities. Here's exactly how your information is protected.

🔐

We Never See Your Login

Your bank credentials are handled by an encrypted third-party service. They never touch Urbnomics infrastructure.

👁️

We Can't Touch Your Money

Our connection is read-only. We can see transactions. We cannot move money, make payments, or change anything in your account.

🔑

Your Account Numbers Stay Hidden

Your actual account numbers never enter our system. We work with an encrypted token — a meaningless code that stands in for your account.

📊

No One Sees Your Transactions

Partners and researchers only ever see community totals — like "$4M spent on groceries." Your individual purchases are never visible to anyone.

k=50

The 50-User Rule — Built Into the Code

No spending data for any location, store, or category will ever appear in any report unless at least 50 different users contributed to it. That means no one can reverse-engineer what you specifically spent — even if they tried. It's not a policy. It's mathematically baked into the architecture.

Real-Time Community Spend Tracker
$0
Total tracked by Urbnomics users in Baltimore this month
This number will update in real time once we launch. Right now it's a projection — built on census data, local transaction patterns, and spending research specific to Baltimore.
Sales Tax$0
Property Tax$0
Utility Fees$0
Municipal Fees$0
📍
Baltimore, MD
Launch City · Now Open
Where do we launch next?
That depends on you. The cities with the most demand get on the map first. Tell us where you are.
Join the Movement

Baltimore residents: you're already first. Everyone else: help us decide who's next.